Authorised Representation
Act as your designated EU economic operator under GPSR — point of contact for market-surveillance authorities across all 27 Member States.
Regulation (EU) 2023/988 · GPSR
Your trusted Authorised Representative in the European Union.
We help retailers, manufacturers and online marketplaces place safe, compliant products on the European market — from technical documentation and risk analysis to GPSR labelling and ongoing due diligence.
We support
Retailers & private labels
Manufacturers (EU & non-EU)
Online marketplaces
Importers & distributors
What we do
A full compliance portfolio for the European market.
Built on deep expertise in consumer product safety and the new General Product Safety Regulation (EU) 2023/988.
Technical Documentation
Evaluation and structuring of the technical file required by Article 9 — declarations, test reports, BoM, risk analysis and supporting evidence.
Risk Analysis
Internal risk assessments aligned with the GPSR framework — hazard identification, exposure scenarios and mitigation strategies.
Labelling Reviews
Physical and digital labelling reviews — manufacturer details, EU electronic address, traceability codes and warnings on product, packaging and listings.
Due Diligence
Continuous monitoring of products already placed on the market — corrective actions, recalls, RAPEX/Safety Gate reporting and audit support.
Testing Programs
Identification and rollout of testing programs aligned with Union harmonisation legislation — toys, electricals, cosmetics, batteries, aerosols and more.
Training & Seminars
Tailored sessions on GPSR for compliance, quality and commercial teams — from the regulation's scope to operational rollout.
Regulatory Helpdesk
Direct line for clarifications on EU product safety legislation — fast, practical answers from a team that lives the regulation.
Marketplace Compliance
Listing-level checks for Amazon, Zalando, eBay and other platforms — including the GPSR fields enforced on online product offers.
Why EC REP
Madrid-based, EU-wide, focused entirely on product safety.
EC REP Services SL was created to bridge the gap between non-EU manufacturers and the demands of the European market. We are not a generalist agency — product safety regulation is what we do, every day.
From the General Product Safety Regulation (GPSR) replacing the GPSD in December 2024, to the parallel obligations of online marketplaces and distance sales, we keep our clients ahead of every milestone.
27EU Member States covered
9 Art.Risk analysis aligned with Art. 9 GPSR
1 dayAverage response to surveillance authorities
100%Focused on consumer product compliance
How we work
From first contact to ongoing market presence.
A clear, four-step path designed to get your products compliant — and keep them that way.
01
Discovery
We map your product portfolio, target Member States and applicable Union harmonisation legislation.
02
Documentation
We build or audit the technical file: risk analysis, declarations, labelling and electronic address.
03
Representation
We are listed as your authorised representative — visible on packaging, listings and to authorities.
04
Monitoring
Continuous due diligence, surveillance liaison and corrective-action support whenever needed.
What is the scope of the EU GPSR?
It applies to products placed or made available on the European market — new, used, repaired or reconditioned — and covers every product intended for, or reasonably foreseeable to be used by, consumers, whether or not it is interconnected to other items.
When does the EU GPSR come into force?
The Regulation replaces the General Product Safety Directive (GPSD) 2001/95/EC after a transitional period ending December 13, 2024.
Are any products specifically exempted?
Yes — medicinal products, food, feed, living plants and animals (and GMOs in contained use), animal by-products, plant protection products, equipment operated by a service provider during a transport service, certain aircraft used by public authorities, and antiques are out of scope.
What does "electronic address" mean under Article 9(6)?
An electronic address is any contact channel that allows direct communication with the manufacturer — for example an email address or a website with a contact template. A purely static website is not enough.
Does the electronic address apply to products covered by sector-specific safety law (e.g. toys)?
The physical labelling obligations of Section 1 of Chapter 3 do not apply to products subject to Union harmonisation legislation listed in Annex I of (EU) 2019/1020 — for example toys, aerosols, batteries, cosmetics and electrical equipment.
Can labelling be provided via digital means only?
A digital label can complement the physical one but cannot replace it. Information must be on the product or, where unfeasible, on the packaging — following the Blue Guide on the implementation of EU product rules.
Do labelling obligations apply to distance sales and online marketplaces?
Yes. Where a product is offered under Article 19 (distance sales) or Article 22 (online marketplaces), the labelling — including the electronic address — must appear in the product offer for ALL products, including those covered by Union harmonisation legislation.
Can a manufacturer simply sign a declaration that the product complies?
No. Article 9 requires the manufacturer to conduct an internal risk analysis. A signed declaration is not equivalent. The risk analysis is the responsibility of the manufacturer or their authorised representative.
Does the technical documentation requirement apply to products already on the market?
The technical documentation requirement applies to products first made available on the EU market on or after the GPSR's date of application.
Get in touch
Talk to us about your products.
Send us a short note about what you sell and where, and we will come back with a clear scope and a fixed quote — usually within one working day.
+34 682 797 075
ecrepservice@hotmail.com
Calle Gran Vía 49, 7º Dcha · 28013 Madrid · Spain